mailchimp pricing

Mailchimp offers a tiered pricing structure with four main plans, all of which are priced based on the number of contacts you have in your audience. The cost increases as your contact list grows.¹ They also have a “Pay As You Go” option for those who send emails infrequently.²

1. Free Plan

• Cost: $0
• Best for: Beginners and very small businesses.
• Features: This plan allows you to send emails to up to 500 contacts with a monthly send limit of 1,000. It includes basic email templates, a marketing CRM, a website builder, and forms.³ This plan is ideal for getting started with email marketing without any financial commitment.⁴

   

2. Essentials Plan⁵

• Starting Cost: $13 per month for up to 500 contacts.
• Best for: Businesses looking to get more from their email marketing.
• Features: Includes everything in the Free plan, plus key features like A/B testing, all email templates, custom branding removal, and 24/7 email and chat support.⁶ It supports up to 50,000 contacts and has a monthly send limit of 10x your contact limit.

   

3. Standard Plan

• Starting Cost: $20 per month for up to 500 contacts.
• Best for: Growing businesses that need advanced automation and insights.⁷

   

• Features: This plan includes everything in the Essentials plan. Key additions are advanced audience segmentation, behavioral targeting, custom templates, and more comprehensive analytics.⁸ It supports up to 100,000 contacts with a monthly send limit of 12x your contact limit.

   

4. Premium Plan

• Starting Cost: $350 per month for up to 10,000 contacts.⁹

   

• Best for: Large businesses and e-commerce stores with extensive needs.¹⁰

   

• Features: This is Mailchimp’s most comprehensive plan.¹¹ It offers unlimited monthly sends, advanced segmentation, multivariate testing, and a dedicated team for phone and priority support. It supports more than 200,000 contacts and is designed for high-volume marketers.

   

Note: All pricing is subject to change. The final cost will depend on your specific number of contacts and whether you pay monthly or annually.